With the development of the socio-economic landscape, urban greenery has been on the rise, leading to a significant demand for the construction and maintenance of public green spaces such as parks and football fields. This demand has given rise to lawnmower machines. Up to this point, developed countries and regions like Europe and the United States have been the primary consumer markets for lawnmower products, with a widespread need for household lawnmowers and well-established industrial supply chains. In contrast, the market in developing countries is still in a phase of continuous growth.
In the domestic lawnmower industry, some traditional enterprises have been deeply rooted for many years, while emerging technology companies like Isward Technology have entered the market due to their technological capabilities.
According to Grand View Research data, the global lawnmower market reached $30.4 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 5.7% from 2022 to 2030.
At the same time, in this multi-billion-dollar lawnmower market, the overall market penetration rate for smart robot lawnmowers is only 4%. Especially in European and American countries, the market potential is immense. Out of approximately 250 million private gardens worldwide, the United States alone has about 100 million, and Europe has over 80 million, presenting a vast blue ocean market.
Currently, the categories of lawnmowers used by consumers primarily consist of traditional push and ride-on mowers, with an annual shipment volume of approximately 11.5 million units.
Globally, there are approximately 250 million private lawns and gardens, with 80 million distributed across various European countries and 100 million concentrated in the North American market. Administrative regulations in Europe and the Americas require homeowners to maintain the cleanliness of their lawns and gardens. Failure to regularly mow lawns can result in administrative fines, making lawn care a necessity.
Using the U.S. market as an example, the annual cost for outsourcing lawn care for an average household is around $1,000 to $1,200. The time cost of self-mowing lawns is also high: $1,260 = 18 times/year mowing × 2 hours × $35/hour wage. These costs do not include the purchase and maintenance costs of mowing equipment.
Currently, the global lawnmower market is estimated to be around $60-70 billion, while the market for lawnmowing robots with autonomous driving capabilities is only slightly over $1 billion. Through technological upgrades, lawnmowing robots could significantly reduce the labor costs of mowing, potentially capturing a market share of 15%. Based on the estimated $70 billion market space, this would amount to $10.5 billion.
However, traditional lawnmowers have always had several drawbacks. Their use requires a significant investment of labor and time, and safety cannot be guaranteed. They are noisy, and if you hire specialized personnel for lawn maintenance, the cost per session typically ranges from $40 to $80. If the lawn area is too large, traditional maintenance methods would require even more time and labor.
It is precisely because of these drawbacks, combined with the high level of automation and intelligence in household products, that the development of automated and intelligent lawnmower products has been accelerated. For example, robotic vacuum cleaners serve as an excellent reference for lawnmower robots. This has propelled the process of making lawnmower products more intelligent and automated, leading to the emergence of smart robot lawnmowers that have garnered market attention.
According to market analysis data, in 2020, the global annual shipment volume of smart robot lawnmowers reached nearly 900,000 units, with a market size approaching $1 billion. The year 2020 witnessed a Compound Annual Growth Rate (CAGR) of nearly 20%, indicating a significant growth rate in the market.
In the domestic market, although lawnmowers may not have a high level of awareness or visibility, as the world's factory, the majority of lawnmower robots worldwide are produced in China. This indirectly demonstrates that, despite the underdeveloped nature of the domestic lawnmower market, China still holds an absolute advantage in the upstream of the industry chain. Meanwhile, in the field of home automation and smart technology, there are already mature products like robotic vacuum cleaners.
The upgrading and maturity of technology often stimulate the emergence of new demands, giving rise to new market opportunities. Whether a company can seize these new opportunities depends on its ability to quickly identify its strengths and align them with these opportunities. The rising trend in lawnmower robots is a clear example of this phenomenon.
The market potential in the lawnmower robot industry is unquestionable, and it represents a rare window of opportunity for young brands and tech-savvy entrepreneurs. In a competitive landscape where all market players are striving to be the first to introduce mass-produced products and capture the market, it becomes even more critical for companies to define their products and gain deep insights into user needs. Ultimately, it's through the effective integration of technological advantages that products can be successfully brought to market.
